Byung-Chul Han's concept of an 'achievement society' positions individuals as entrepreneurs, constantly branding themselves without rest. Leisure becomes another performance, adding to the stress and potential burnout. The philosopher Aristotle, in his 'Nicomachean Ethics', suggests that true happiness is achieved through ethical self-development and cultivating virtues like courage and truthfulness, rather than seeking superficial pleasures. Aristotle’s view emphasizes that becoming a good person takes time and effort, devoid of shortcuts or constant self-promotion.
In modern society, individuals are compelled to achieve, leading to an 'achievement society' where personal branding and constant self-promotion are expected even during leisure time.
Leisure in this context often transforms into another form of work, becoming competitive and exhausting rather than restful.
True happiness, according to Aristotle, requires ethical self-development, which involves making reasoned choices to cultivate virtues over time.
Aristotle emphasizes that the pursuit of the good life is about becoming a certain kind of person through ethical self-development, with no shortcuts.
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