'when I go to bed, I go to work': philippe starck on how dreams shape his creative process
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'when I go to bed, I go to work': philippe starck on how dreams shape his creative process
""When I sleep, I go to some place which doesn't exist, with air which doesn't exist, with vibrations that don't exist, with people I don't know. They speak about things I cannot understand. I see incredible inventions. I see things I cannot imagine and I have never seen in my life. It's not a memory, it's something else. That's why, definitely, my dreams are more interesting than my life.""
""Intuition is so well done, so perfect, it feels impossible. It cannot be so easy. That's why I test it. I test my intuition.""
Philippe Starck describes dreaming as an active, rigorous method of creation rather than a passive state. He perceives sleep as a unique dimension where conventional laws do not apply, allowing for the emergence of new ideas and inventions. Starck emphasizes the importance of intuition in his design philosophy, which aims to make quality accessible to all. He approaches his intuitive insights with skepticism, rigorously testing their validity to ensure they lead to meaningful outcomes in his work.
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