AI technologies are evolving to become more human-like in design, with major tech companies pushing for highly realistic faces, voices, and personalities. This trend is fueled by both consumer engagement strategies and deeper existential concerns about human interactions. Consumers respond positively to AI that feels relatable and likable, which in turn generates trust and continued usage. However, the uncanny valley—where products that poorly mimic human traits create discomfort—is a notable boundary to this progression. Recently, OpenAI's ChatGPT transitioned from denying friendship capabilities to embracing a more personable interaction model.
The most likely possibility is that the most powerful tech companies will take human-like design as far as it can go, pushing for maximally realistic AI faces, voices, and detailed personas.
Making AI easy to use, relatable, and likable creates feelings of trust, which engineers consumer loyalty and continuous engagement with the technology.
The uncanny valley could be one of the only deterrents, as consumers are creeped out by products that inadequately imitate human features and behaviors.
OpenAI has relaxed restrictions on ChatGPT's persona, allowing it to express enjoyment in chatting and supporting users, reflecting a shift towards friendlier AI interactions.
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