The article discusses the ethical implications of using the likeness of deceased celebrities for new performances, arguing that there is a moral distinction between selling past works of a celebrity and creating new content through re-animation. Key points include the lack of consent from the deceased for new portrayals, contrasting their willingness for past performances, and notions of posthumous rights. This underscores the tension between capitalizing on a celebrity's image and the moral responsibility towards their legacy.
the likeness of a celebrity is a commodity and used as the new owner sees fit.
the celebrity ... did not consent for the use of their re-animation.
re-animation can be seen as a very basic virtual person.
a celebrity has rights after death and their re-animation cannot be used without permission.
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