Who What Wear emphasizes the value of wardrobe basics, highlighting a growing trend toward building capsule wardrobes filled with essential pieces. Recent insights reveal strong consumer preference for classic items such as crewneck t-shirts, high-rise wide-leg jeans, and stylish knits. Top-performing brands include not only giants like H&M and Nordstrom but also niche favorites like Reformation. This shift reflects a desire for timeless, versatile fashion that transcends fleeting trends, encouraging readers to invest in elevated essentials that can be mixed and matched for a refined style.
We worked with our e-comm strategist team to gather data on last year's top-selling not-so-basic basics, revealing a shift toward elevated essentials in capsule wardrobes.
The most popular categories revealed a strong preference for tees and tanks, particularly classic white crewneck T-shirts that can be layered under sweaters and jackets.
We unearthed some intriguing insights about the brands and retailers that caught your attention, with H&M, Nordstrom, and Zara dominating the list.
My review of the H&M Double-Breasted Blazer highlighted its flattering fit and chic elegance, which made me reconsider my approach to shopping there.
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