There is something so ugly about crushing an acoustic guitar. Making it buckle, making the middle of it explode in splinters.
But the most spectacular crushings are of musical instruments – that guitar, a piano, a drum set, a trumpet standing on its end until it gives way.
The ad … is meant to communicate, I suppose, that this tiny, thin iPad can contain what is important from all these things. It can replace them all.
But these are not practical items to begin with. Nobody owns a piano because it's practical; it's about the least practical thing you can own.
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