The Steady, Inevitable Decline: Sideways at 20 | Features | Roger Ebert
Briefly

It's a hard grape to grow, as you know. Right? It's thin-skinned, temperamental, ripens early. It's not a survivor like Cabernet, which can just grow anywhere and uh, thrive even when it's neglected. No, Pinot needs constant care and attention. You know? And in fact it can only grow in these really specific, little, tucked away corners of the world. And, and only the most patient and nurturing of growers can do it, really. Only somebody who really takes the time to understand Pinot's potential can then coax it into its fullest expression. Then, I mean, oh its flavors, they're just the most haunting and brilliant and thrilling and subtle and... ancient on the planet.
This speech, and this film, not only had a great impact on you if you watched it in 2004, it changed the American relationship to wine, to the extent that it famously had a major effect on the way Pinot Noir was perceived and sought after in the years following.
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