Berthe Weill lamented in her memoir that novice art collectors focused too much on potential value instead of appreciating the art itself, reflecting a lack of confidence in emerging artists.
Weill championed emerging talent, famously encouraging Gertrude Stein and her brothers to invest in artists like Matisse, displaying her remarkable foresight in the art market.
Throughout her career, Weill made significant contributions to the art scene, including being the first to sell works by Picasso and showcase Modigliani, which eventually led to historic price records.
Despite her self-proclaimed poor business acumen and brusque nature, Weill maintained her gallery for 40 years, proving her passion for art and emerging artists outweighed conventional business strategies.
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