In 2022, Japanese fiction represented 25% of all translated fiction sales in the UK. By 2024, 43% of the top translated titles are Japanese.
Asako Yuzuki's ‘Butter’ leads the current trend, winning the breakthrough author award, showing the rising prominence of modern Japanese authors.
Haruki Murakami's books mix fantasy and loneliness accessible to readers, making them popular, alongside Banana Yoshimoto who predated him with similar themes.
Scott Pack from Waterstones notes the significance of Murakami’s work, attributing its lasting success to a blend of the bizarre and relatable.
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