Unless you're going to the Olympics, people aren't going to Paris," Delta CEO Ed Bastian told CNBC in July. He estimated the airline would lose up to $100 million because of the Olympics. This statement underscores the financial risks involved for airlines due to reduced general tourism in Paris during the Games.
A Forbes report said the French newspaper Le Monde estimated that 1.3 million people visited at least one so-called fan zone, or area for watching sports, in Paris during the Olympics. This was a significant influx of visitors, highlighting the shift in tourism from conventional attractions to specific Olympic-related activities.
France's tourism minister, Olivia Grégoire, told the French paper La Tribune Dimanche, per Reuters, that museum attendance was up by 25% compared with the same period in 2023 and that the number of hotel guests increased by 16%. This suggests the Olympics did attract some level of tourism, benefiting local attractions.
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