Medium CEO Tony Stubblebine on launching a new app and turning around a 13-year losing streak
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Medium CEO Tony Stubblebine on launching a new app and turning around a 13-year losing streak
"Tony Stubblebine moved Medium from losing $2.6 million monthly to achieving its first profitable month in August 2024, after 13 years of losses. The CEO, who previously founded habit-tracking company Coach.me and helped develop early Twitter, has refocused Medium on serving writers more interested in sharing their expertise than profiting from their words. For Stubblebine it's about the expert economy, not just the creator economy."
"Known for viral productivity techniques like Interstitial Journaling and his 75-minute guide to iPhone optimization, Stubblebine has grown Medium to over one million paid subscribers while maintaining its ad-free, quality-focused approach. Now the company is launching a new app for notes and writing, called (fittingly enough) TK, in a bet that strong design will distinguish it in a crowded marketplace."
"Second, this world of second brain apps exists, but the idea of a second brain is a mainstream concept without mainstream implementation because you have to do so much manual organization. Most people are not that organized. A messy system almost always beats a regimented system. This is a great use case for AI -our view is it's meant to elevate people, not replace them. AI can completely alleviate all the manual organization that would typically go into Roam or Obsidian."
Tony Stubblebine turned Medium profitable in August 2024 after 13 years of losses by refocusing the platform on expert-focused writers rather than creator monetization. The company grew to over one million paid subscribers while remaining ad-free and emphasizing quality over ads. Stubblebine, who previously founded Coach.me and helped develop early Twitter, plans a notes-and-writing app called TK that bets on strong design and AI to eliminate manual organization in second-brain workflows. He emphasizes beautiful typography, the expert economy, AI that elevates users instead of replacing them, and a continued preference for paper notebooks in meetings.
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