The display of the Olympic rings on the Eiffel Tower may alter the perception of Paris, as many critics believe it's inappropriate for such an iconic structure.
Keeping the Olympic rings permanently in Paris contradicts the spirit of the Olympics, which should belong to all nations and not be permanently tied to one.
The nostalgia associated with past Olympic host cities stems from temporary branding; permanent rings on the Eiffel Tower undermine that collective experience and memory.
Gustave Eiffel's family argues that the Eiffel Tower was never intended to serve as an advertising platform, highlighting concerns over cultural integrity.
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