Blake Lively's romantic drama 'It Ends with Us' leverages the fanbase popularity of Colleen Hoover's bestseller, attracting readers from BookTok and amidst the rise in home reading during Covid times.
The adaptation aims for a successful movie by also strategically appealing to Swifties, indicating a calculated move to capture the intense and financially powerful fans of Taylor Swift's following.
The film's synergy with Taylor Swift’s fandom, through marketing elements and Lively's involvement, hints at a potential for widespread success and positions 'It Ends with Us' for a late summer hit.
Despite its calculated marketing strategy, 'It Ends with Us' offers a warm and moving throwback to classic women's movies of the past, blending elements of the 1940s and 50s with the slick female-led studio films of the 90s.
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