Othuke Ominiabohs, after a life-threatening health scare, decided to self-publish his novels and established Masobe Books in 2018 to support emerging Nigerian writers. He identified a significant gap in the market where local authors struggled to gain visibility, as established publishers focused primarily on Western literature. Masobe has quickly grown, from selling 28,000 copies in 2023 to nearly 60,000 copies in 2024. This transformation illustrates a burgeoning interest in contemporary African literature, enabling local narratives to thrive and providing a platform for new voices to emerge.
Ominiabohs realized that many local writers were struggling to get published as established publishers focused on reprinting Western literature, leaving a significant gap in the market.
In only two years of operation, Masobe Books has seen its annual sales soar from 28,000 copies of 28 titles to nearly 60,000 copies of 41 titles, indicating a growing hunger for local literature.
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