I strive to be firm but fair, leaving a positive review when a business has exceeded expectations and a negative review when things aren't quite up to scratch. There are some basic guidelines to adhere to, and advice on what to include and what not to include.
The first ingredient you need to write the perfect Google Maps review is first-hand experience with the business in question. This may seem obvious, but unfortunately, people have been known to leave fake reviews, whether on Google Maps or other platforms.
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