The film's mind-bending story centers on Owen and Maddy, depicting their unlikely friendship over a shared love for a fictional fantasy/horror series reminiscent of '90s TV shows like Pete & Pete and Buffy. It explores the impact of '90s TV on the director's young imagination, channeling ideas of queer theorists like Eve Kosofsky Sedgwick to delve into self-identification in fiction.
I Saw the TV Glow is intended to showcase a queerness that was inherent in '90s TV shows, even if not explicitly portrayed. It aims to celebrate the moment where a generation of queer people first saw themselves reflected in media, despite networks not being open about it at the time.
The director expresses a deep connection to Buffy the Vampire Slayer, highlighting 'Becoming' as a formative text embodying everything loved about the show. This admiration for 'Becoming, Part Two' surpasses even the desire to rewatch the beloved musical episode 'Once More, with Feeling' frequently.
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