Donald Trump's rally in Glendale, Arizona demonstrated his reliance on personal attacks over policy, as he openly mocked Kamala Harris, grabbing the crowd's approval by invoking his Apprentice persona. This approach highlights his deep-seated narcissism and determination to act on intuition rather than follow his advisors' guidance. Despite their attempts to rechannel him towards significant issues, Trump's strategy is to energize his base through personal jabs and emotional appeals instead.
Trump's rhetoric against Kamala Harris reflects not just disdain for his opponents but also his perception of their presence as unjust. He emotionally associates Harris's position with a far-right conspiracy theory of replacement, leading to his doubling down on personal attacks in lieu of substantive political discussion. This reliance on theatrics rather than policy shows his commitment to an approach that has worked for him in the past, where he views acting out as his means to engage voters.
Despite his aides' insistence on focusing on policy, Trump rebuffs these efforts, suggesting that his personal, emotionally charged approach is what resonates with his supporters. His repeated assertion that he feels victimized when he doesn't get his way showcases an almost childlike behavior, revealing both his vulnerability and his determination to reclaim power through familiar tropes of grievance and theatrics.
Throughout the rally, Trump demonstrated how personal brand and performance supersede political policy for him. Implicit in his actions is the belief that disarming personal attacks are more effective than traditional campaign strategies. His determination to portray himself as a perpetual victim and target of political injustice feeds his narrative and helps maintain the loyalty of his base, prioritizing charisma and connection over formal political responsibilities.
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