The National Aboriginal and Torres Strait Islander Education Corporation criticized Jamie Oliver’s ‘Billy And The Epic Escape’ for stereotypes and tropes about Indigenous Australians, stating that it trivializes First Nations experiences.
Jamie Oliver expressed devastation over causing offense and noted it was never his intention to misinterpret a painful issue, leading to the book’s withdrawal from sale.
Penguin Random House acknowledged a failure in publishing standards, admitting they should have consulted Indigenous groups before the book's release.
Indigenous campaigners highlighted that the lack of consultation showed disregard for First Nations peoples' experiences, fueling criticism of celebrity involvement in children's literature.
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