Everyone thinks they own Bond. They know what he is, who should play him in his next incarnation, how the films should be, how Bond should be.
This sense of affronted ownership can perhaps best be summed up by Alan Partridge frustratedly snapping 'Stop getting Bond wrong' in an oft-posted clip.
He's whoever we first saw playing him on screen, whether in the cinema, or, more likely, on television.
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