Pakistan's Prime Minister Shehbaz Sharif has ordered an investigation into PIA's controversial advertisement, which many found reminiscent of the 9/11 attacks. The ad depicted an aircraft heading toward the Eiffel Tower, provoking outrage for being insensitively similar to images from that tragic day.
The backlash was swift and potent. Ian Bremmer, a respected political scientist, criticized the airline on social media, saying, 'Pakistan air needs a new graphic designer,' reflecting the broader sentiment of disbelief regarding the airline's poor marketing judgment.
Omar R. Quraishi voiced his shock, questioning whether PIA was oblivious to the historical significance of using images of planes in this context, emphasizing that 'Do they not know about the 9/11 tragedy which used planes to attack buildings?'
The incident has sparked a parliamentary inquiry, with Foreign Minister Ishaq Dar acknowledging the premier's directive for an investigation into how the advertisement received approval internally, amidst ongoing financial struggles for the airline.
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