"The voice cloning in local dialects was the most demanded product and a real game changer,"
"It helped our candidates reach voters even in the remotest parts."
"AI did not just help political parties but also businesses like ours. We were able to save a lot of money by investing in AI tools rather than hiring a lot of people,"
"The major challenge was distinguishing between real and AI content because voice cloning and deepfakes were everywhere and looked very real."
Campaign teams in Bihar used AI tools such as ElevenLabs' voice generator, ChatGPT, and Claude to produce speeches in local dialects and targeted video clips for specific voter groups. Content was distributed via social media, WhatsApp, and Telegram to reach large and remote populations across the state's nearly 75 million voters. Voice cloning emerged as a highly demanded product that enabled outreach to remote areas. Campaign firms reported substantial cost savings by subscribing to AI tools instead of hiring large staff. The widespread use of synthetic media created a major challenge in distinguishing real content from deepfakes.
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