"Sports travel offers a way to experience a place at its most immediate and alive. It's also one of the fastest-growing segments of global tourism - a new Expedia report estimates sports-related travel now accounts for roughly 10 per cent of worldwide tourism spending, with the market projected to exceed $1.7 trillion globally (about £1.28 trillion) within the next decade. Major events increasingly motivate trips not just for attendance, but for the atmosphere they create - setting the rhythm of entire cities as they come through."
"Trust me - I've never been athletic, nor have I cared much for stats or scores, but something shifts when you're in a city - new or known - during a big game. The streets come alive, the buzz is palpable, and for a moment, everyone's on the same team. For travellers, sports provide both focus and context - an opportunity to witness new or revisited cities and landscapes through the lens of performance, passion, and celebration."
Sports-related travel now represents a substantial and rapidly growing share of global tourism spending, estimated at roughly 10 percent and projected to exceed $1.7 trillion within the next decade. Major events motivate trips for attendance and for the atmosphere they create, transforming urban rhythms and swelling hotels and public spaces. In 2026, sporting occasions span diverse settings—from Parisian clay courts and London lawns to marathons, alpine cycling routes, and iconic surf breaks—temporarily reshaping surroundings and spotlighting local traditions. Sports travel appeals beyond diehard fans by offering focus, context, and memorable ways to experience cities and landscapes.
Read at CN Traveller
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