"Tesla has rolled out a new insurance subsidy for Model 3 buyers in China, adding another incentive as the automaker steps up promotions in the world's largest electric vehicle market. Eligible customers purchasing a Model 3 by February 28 can receive an insurance subsidy worth RMB 8,000 (about $1,150). The insurance subsidy, which was announced by Tesla China on Weibo, applies to the Model 3 RWD, Long Range RWD, and Long Range AWD variants."
"Tesla stated that the offer is available to buyers who complete their purchase on or before February 28, as noted in a CNEV Post report. The starting prices for these variants are RMB 235,500, RMB 259,500, and RMB 285,500, respectively. The Tesla Model 3 Performance, which starts at RMB 339,500, is excluded from the subsidy. The company has previously used insurance incentives at the beginning of the year to address softer seasonal demand in China's auto market. The program is typically phased out as sales conditions stabilize over the year."
"The insurance subsidy followed Tesla's launch of a 7-year low-interest financing plan in China on January 6, which is aimed at improving vehicle affordability amid changing policy conditions. After Tesla introduced the financing program, several automakers, such as Xiaomi, Li Auto, Xpeng, and Voyah, introduced similar long-term financing options. China's electric vehicle market has faced additional headwinds entering 2026."
Tesla is offering an RMB 8,000 insurance subsidy to eligible purchasers of the Model 3 RWD, Long Range RWD, and Long Range AWD who complete purchases by February 28. The program excludes the Model 3 Performance and lists starting prices of RMB 235,500, RMB 259,500, and RMB 285,500 for the eligible variants. Tesla previously used similar incentives to counter softer seasonal demand, and the program is typically phased out as sales stabilize. The subsidy follows a January 6 launch of a 7-year low-interest financing plan, which prompted other automakers to introduce comparable long-term financing options.
Read at TESLARATI
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