"Media companies expect web traffic to their sites from online searches to plummet over the next three years, as AI summaries and chatbots change the way consumers use the internet. An overwhelming majority are also planning to encourage their journalists to behave more like YouTube and TikTok content creators this year, as short-form video and audio content continues to boom."
"The findings are drawn from a new report from the Reuters Institute for the Study of Journalism, which included the views of 280 media leaders from 51 countries. It found media executives around the world fear search engine referrals will fall by 43% over three years. Search traffic to news sites has already plunged by a third in a single year globally,"
Media companies expect web traffic from online searches to plummet over the next three years as AI summaries and chatbots change consumer internet use. An overwhelming majority plan to encourage journalists to act like YouTube and TikTok creators to capitalize on booming short-form video and audio content. Executives expect a 43% fall in search referrals over three years after search traffic already dropped roughly a third globally in one year. Google search referrals are down about 33% across 2,500+ news sites, with lifestyle, celebrity and travel content hit hardest while live reporting and current affairs remain more protected.
Read at www.theguardian.com
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