Read at www.nytimes.com
Hollywood films are facing a tough time at the Chinese box office as Chinese audiences are increasingly choosing domestic films that resonate with their own culture and values. The success of Chinese-made films like The Wandering Earth II has led to a decline in Hollywood's presence in the Chinese market.
Chinese films have the content that Chinese audiences can relate to, culturally and emotionally.
China's investment in domestic filmmaking, including the support for filmmakers and the construction of thousands of new movie screens, is yielding positive results. Chinese-made films are gaining popularity, both in terms of quality and box office performance, and are reflecting the societal issues and values that resonate with Chinese audiences.
Chinese audiences are shunning Hollywood for domestic film options that are improving in quality, and reflect their own societal issues and values.
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