"Google entered a $45 million advertising contract with Israeli Prime Minister Benjamin Netanyahu's office in late June to promote government messages about Gaza, according to government documents obtained by Drop Site News. The six-month campaign uses YouTube and Google's Display & Video 360 platform to distribute videos denying famine in Gaza, according to the report. One Foreign Ministry video declaring, "There is food in Gaza. Any other claim is a lie," garnered over 6 million views, largely through paid promotion. Government contracts describe the campaign as "hasbara," a Hebrew term for public relations or propaganda, according to Drop Site News."
"The advertising push began hours after Israel announced humanitarian supplies to Gaza were blocked on March 2. During a Knesset hearing that day, IDF spokesperson Avichai Edrei told lawmakers authorities could "launch a digital campaign in this context, to explain that there is no hunger and present the data.""
"Israel also signed contracts with X for $3 million and Outbrain/Teads for $2.1 million, according to the government document reported by Drop Site News. Documents suggest the campaigns initially centered on "Operation Rising Lion," supporting Israeli airstrikes against Iran. Other initiatives include an anti-UNRWA campaign running for "almost a year," according to diaspora ministry official Hadas Maimon."
Government documents show Google entered a $45 million advertising contract with the Israeli prime minister's office for a six-month campaign using YouTube and Display & Video 360 to promote messages about Gaza. The campaign included videos denying famine, with one Foreign Ministry clip stating, "There is food in Gaza. Any other claim is a lie," which received over six million views largely via paid promotion. Government contracts label the effort as "hasbara." The advertising push began hours after humanitarian supplies to Gaza were reported blocked on March 2. Additional contracts included X for $3 million and Outbrain/Teads for $2.1 million, and initiatives targeted Operation Rising Lion and UNRWA.
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