Google will update the Google Ads Child Sexual Abuse Imagery (CSAI) policy on October 22, 2025, to improve clarity and transparency and align with industry best practices. The policy prohibits content that promotes or facilitates sexual abuse or exploitation of minors, sexualizes minors, or promotes underage sexual themes across all formats, including text, drawings, cartoons, AI-generated, photoshopped, or other visual representations. Prohibited examples include CSAM, offering or soliciting CSAM, instructions to create CSAM, teen-themed pornography, grooming, sextortion, and trafficking. Violations will be treated as egregious, triggering immediate removal, account suspension without prior warning, and possible reporting to NCMEC.
Google said the following is not allowed on Google Ads: Content promoting or facilitating the sexual abuse or exploitation of minors or content that otherwise sexualizes or condones behavior which endangers children (e.g., sexual extortion, grooming, trafficking). Content promoting underage or suspected underage sexual themes (whether simulated or real), including verbal description or visual depiction of a minor of any kind, including text, drawings, cartoons, computer generated content, photoshopped content, sculptures, or paintings, and other written or visual formats.
Google said, "As of October 22, 2025, violations of this policy will be considered egregious." That means that if Google finds violations of this policy, it will remove such content and suspend the Google Ads accounts without prior warning, which will restrict capacity to advertise with Google Ads again. Plus Google said it may also report it to the National Center for Missing & Exploited Children.
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