"EA Sports - it's in the game"
"It's massive news in terms of Saudi Arabia's soft power strategy. EA is the perfect company for what Saudi Arabia wants to achieve in terms of its influence,"
"For Saudi Arabia it's an enormous win. Whether it is for everyone else, that's a different question."
Electronic Arts is being sold for $55bn to a consortium led by Saudi Arabia's Public Investment Fund (PIF). The PIF's portfolio already includes Newcastle United, the LIV Golf franchise and several boxing events. The scale of the EA deal greatly exceeds previous PIF sports investments, being roughly 11 times its golf investment and about 180 times the cost of Newcastle. Observers link the acquisition to Saudi efforts to build soft power through high-profile sports and entertainment assets. The Saudi government has repeatedly denied accusations of sportswashing amid criticism over treatment of women, LGBT rights and use of the death penalty.
Read at www.bbc.com
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