"The opportunity to have a twin that can connect with fans, with young people, people that love basketball, people that are just interested in sports. The range is endless. It's where we are in society, and I think you are either gonna get with it or get lost."
"[Kelsey has] moved things from a business standpoint. She's moved things first from a cultural standpoint. We need to find people who are willing to take the risk to go out there and do this. And she's been willing to do it. And we're very honored that she is."
Kelsey Plum, Los Angeles Sparks player, created a verified AI digital twin in partnership with Talk2Me, an AI communications company specializing in digital humans. The twin allows fans to voice call and interact with a digital version of Plum, asking for advice and engaging in conversations. This initiative positions Plum as the first professional female athlete to launch such a verified AI twin. The move is recognized as a strategic way for women in sports to control their public image and expand their reach to broader audiences including basketball fans and sports enthusiasts. Talk2Me CEO Randy Adams emphasizes the importance of finding innovators willing to take risks in emerging technology, highlighting Plum's cultural and business significance in adopting this technology.
Read at Fast Company
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