This CEO doubled luxury watch sales to women. Now she's using that experience to reinvigorate legacy beauty brands
Briefly

This CEO doubled luxury watch sales to women. Now she's using that experience to reinvigorate legacy beauty brands
"During her time at Audemars Piguet, Ginny Wright prioritized marketing to women, successfully increasing the percentage of women purchasing watches for themselves from 14% to over 30% in just over four years."
"Wright's transition back to the beauty industry is marked by her intention to apply her luxury consumer insights to drive growth for Orveon's brands, especially in emerging markets like India."
"Reflecting on her career journey, Wright noted that her initial aspirations were in politics and law, but her passion for luxury and beauty ultimately guided her professional path."
Ginny Wright, CEO of Orveon Global, has a rich background in the beauty industry, having previously worked at L'Oreal and led Audemars Piguet Americas. She significantly increased female watch purchasers during her tenure in luxury. Now, back in beauty, she aims to expand Orveon's premium brands, particularly Laura Mercier in India. Wright emphasizes the importance of understanding luxury consumers and shares insights on career paths and current beauty consumer trends.
Read at Fast Company
Unable to calculate read time
[
|
]