'The growth of women's cycling is an opportunity for all of us' - Zwift's director of women's cycling on Watch The Femmes movement and raising the tide for all

from cyclingnews.com 1 week ago

Zwift recently hosted its inaugural Community Live event in Mallorca, marking its ten-year anniversary and connecting riders worldwide. The event featured notable athletes and discussions on initiatives like the 'Watch the Femmes' campaign led by Kate Veronneau, which aims to boost engagement with women's cycling. Veronneau highlighted the importance of visibility in women's sports, while Kristin Armstrong reflected on the historical lack of financial support in women's cycling. Zwift also supports the women's Tour de France and Paris-Roubaix events, crucial for promoting women's racing.

The original concept behind 'Watch the Femmes' was simply to get people to tune into the race and watch.
cyclingnews.comhttps://www.cyclingnews.com/news/the-growth-of-womens-cycling-is-an-opportunity-for-all-of-us-zwifts-director-of-womens-cycling-on-watch-the-femmes-movement-and-raising-the-tide-for-all/

Kate Veronneau emphasized the importance of increasing visibility and engagement in women's cycling through various strategies, from social media to in-game events.
cyclingnews.comhttps://www.cyclingnews.com/news/the-growth-of-womens-cycling-is-an-opportunity-for-all-of-us-zwifts-director-of-womens-cycling-on-watch-the-femmes-movement-and-raising-the-tide-for-all/

Read at cyclingnews.com

#zwift #womens-cycling #community-events #cycling-campaigns #sports-engagement

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