Adam, a 37-year-old real estate broker, links success in his business to having a traditionally masculine 'chiseled jawline' enhanced by Juvéderm, reflecting societal trends linking physical appearance and credibility.
The term 'Instagram Face' describes the emergence of a standardized, Cyborgian look among women in social media driven by cosmetic enhancements, indicating a shift in beauty norms that also pressures men to conform.
Men are increasingly seeking cosmetic procedures to achieve traditional masculine aesthetics, showing societal shifts in acceptance of beauty work for men despite longstanding stereotypes and norms.
As women find socially acceptable ways to alter their appearance, there's an increasing pressure on men to attain similar physical ideals, suggesting a consequential redefining of masculinity.
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