""Everyone thinks I was an actor that fell into business, but I think I was always an entrepreneur that fell into acting," Longoria tells me over Zoom on a sunny morning in Mallorca, Spain."
""My life's work has been supporting small businesses, specifically women," she says. "I couldn't be more aligned.""
""A lot of times, entrepreneurs feel alone, and with this global initiative you have the opportunity to really talk to people who understand what you're going through," Longoria says."
""I've always been glass half full. In eighth grade, I wanted to be head cheerleader never having done it before. I said, 'I'm going to move to Hollywood, I'm going to become an actor,' and everybody around me was like, 'I'm sure you will.'""
Eva Longoria identifies as an entrepreneur who fell into acting, emphasizing her passion for mentorship. She partners with Lenovo on the Backing Every Business initiative, which offers grants, AI technology, and mentorship to founders. Longoria's commitment to supporting small businesses, particularly women, aligns with her career trajectory, which includes founding Casa Del Sol Tequila and directing female-led films. She believes in the importance of community among entrepreneurs, as highlighted by Lenovo's Twinning program, which connects businesses facing similar challenges.
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