Recent gravel events in the US have seen female participation ranging from 20-23%, with Life Time Unbound Gravel and Lauf Gravel Worlds aiming to increase these numbers significantly. Approximately half of female participants at Unbound are linked to the Girls Gone Gravel initiative, reflecting its success in building a supportive community for women cyclists. This grassroots movement continues to grow, driven by resources like their well-received podcast, encouraging women to engage confidently in the sport.
Girls Gone Gravel has facilitated a community for women to connect, train and support one another. So far they have 600 women participating, which is just about half of the entire women's field for Unbound Gravel.
We have been partnering with Girls Gone Gravel since their inception and continue to be impressed and grateful for the work they do to elevate all aspects of women's cycling, whether it's the pointy end of the women's field or a women's first 25-mile event.
This is definitely not an overnight success. Riding the tidal wave of popularity with the gravel discipline, the Girls Gone Gravel movement looks to convert 'interest' in riding to actual pedalling at an event like Unbound.
The podcast is a big driver, which has generated 251 episodes so far, and her co-host is Mohn.
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