In July 2020, 144 WNBA players participated in a unique season conducted under strict COVID-19 protocols in Bradenton, Florida, known as the 'Wubble.' During this time, key players like Arike Ogunbowale and A'ja Wilson shone on the court. Off the court, players were vocal supporters of the Black Lives Matter movement, notably responding to Atlanta Dream owner Kelly Loeffler's criticisms. The players' activism contributed to significant media coverage and broadcasting of games, enhancing the league's prominence during the pandemic.
The WNBA players were among the first professional athletes to publicly support the Black Lives Matter movement following George Floyd's murder, significantly impacting the league's emergence.
Daily COVID testing and isolation in the 'Wubble' defined the 2020 WNBA season, allowing for a condensed schedule of play amidst the pandemic's challenges.
ESPN, ABC, and even social media platforms increased broadcasting of WNBA games and social justice initiatives, leading to heightened visibility and recognition for the league.
Arike Ogunbowale led the league in scoring with 22.8 points per game, while A'ja Wilson was named MVP, illustrating the high level of competition during the season.
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