The article discusses the evolving definition of men’s and women’s watches, emphasizing the ambiguity in traditional categories. The example of the Weeknd wearing a Piaget Gala Limelight raises questions about gendered watch designations. Watch expert Gianfranco Ritschel argues for a shift towards terms like "masculine watch" or "feminine watch," allowing individual expression. The Swiss watch industry shows data suggesting women’s watches account for a significant share of total exports, reflecting changing consumer lifestyles where brands often market watches without gender distinctions.
The traditional definition of men's watches and women's watches is vague and unclear, as highlighted by various public figures challenging these gender norms in watch choice.
As lifestyles have become more casual, brands have largely removed gender from the marketing of many watches, allowing wearers to choose based on personal preference.
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