"There is a war going on, and I'm not talking about the ones over land, drugs, or the perennial feuds rappers find themselves in when one insults the other on national TV. Footage from one side or the other splashes across my feed nearly every day. The most watched ones come with no shortage of comments capable of rage-baiting the sanest among us. You, too, have likely seen or heard one version of this or the other."
"In one video, a young mom makes her kids breakfast. Except in her case, she is concocting Cinnamon Toast Crunch from scratch. It involves two different types of flour, hand-kneading dough, multiple sheets of parchment paper, a rolling pin, and two separate trips to the oven. She promises that this will be easy. Thanks to her soothing monotone, I want to believe her."
"In it, another woman in another enviable outfit walks in front of the camera. Except in her case, she appears to be walking across a tarmac toward a private plane. The audio overlay is a man asking, "What would you say if a man asks you what you bring to the table?" Our queen pantomimes the only appropriate response: "I'd say I'm not a [expletive] waitress.""
High-Value Woman and Tradwife trends repurpose traditional femininity into a marketable brand that also reshapes expectations for men. Social media showcases extremes: painstaking domestic labor presented as aspirational alongside displays of independence and wealth, signaling competing models of womanhood. Empirical studies indicate women prioritize mates with resources regardless of their own economic contributions. Cultural shifts have relaxed some stereotypes in women's favor, yet persistent norms continue to pressure men into traditional provider roles. The result is a cultural tension where gender expectations are being repackaged rather than wholly upended.
Read at Psychology Today
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