"In a fleecy dressing gown with reading glasses hanging off her like Christmas tree baubles, a sleep mask wonkily on her forehead, Sanders stares deadpan at the camera. We are putting the world on notice that we simply do not care much any more, she says. She uncaps a highlighter with her teeth, spitting the lid out of shot, then starts flatly listing stuff members of the We Do Not Care Club, her virtual community of menopausal women, don't care about."
"Since she first suggested starting a we do not care club on 13 May 2025, it has become more than a series of brilliantly funny videos about how the midlife hormonal rollercoaster leaves women bereft of fucks to give. It is a worldwide sisterhood of 2.2 million followers on Instagram and 1.5 million on TikTok. But when Sanders, 45, sat frazzled and sleep-deprived in her car, fetching the supplements that kept her (somewhat) sane since entering surgically induced perimenopause, she was wondering if she was alone."
Melani Sanders creates deadpan videos performing a carefree persona in a fleecy dressing gown and sleep mask while listing what menopausal women no longer care about. A highlighter gag and blunt lines such as not caring about bras, therapy judgments and forgetfulness frame a comedic approach to midlife experience. The idea launched on 13 May 2025 and grew into a global sisterhood with 2.2 million Instagram followers and 1.5 million TikTok followers. The movement emerged after a surgically induced perimenopause and marked a shift from Sanders's prior perfectionism to a liberated online community.
Read at www.theguardian.com
Unable to calculate read time
Collection
[
|
...
]