West Ham United Women have partnered with Modibodi, a period-proof underwear brand, marking a historic moment in English football. The Modibodi logo will appear on the back of the Hammers' shorts for the 2025/26 season, addressing menstruation stigma in sports. Known for switching to more period-friendly shorts, the club aims to foster inclusion and body confidence. A co-branded collection featuring West Ham's colours and Modibodi’s leak-proof tech will launch this season, supporting girls in sports during their periods. The partnership represents both practical and visible progress in women's sports.
West Ham United Women have become the first team in English football to feature a period-proof underwear partner on their official kit. This partnership with Modibodi places their logo on the back of the Hammers' shorts throughout the 2025/26 season, marking a significant step in addressing menstruation stigma in sports. The club's switch from traditional white shorts to more period-friendly colours demonstrates their commitment to fostering inclusion. Modibodi aims to support girls avoiding sports during their period, helping them gain confidence to continue playing.
As part of the collaboration, a limited-edition co-branded collection will launch, blending West Ham's colours with Modibodi's leak-proof technology, designed with player input. Rebecca Rowley, West Ham's Head of Partnerships, emphasized the inspiration from Modibodi's commitment to creating positive change in women's sports. Modibodi Executive Director, Kerry Cusack, stated that the partnership signifies that "your body is not a barrier," promoting a future where girls can play confidently throughout their menstrual cycle.
This partnership is practical, showing visible progress by integrating period-proof technology directly on the kit. It signifies a unified effort to dismantle barriers limiting participation for women and girls in sports, emphasizing the importance of support and empowerment during menstruation. The partnership symbolizes more than marketing—it's about creating a supportive environment for young female athletes.
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