
"If you were to join a team meeting at Parity on any given day, you might sense something unusual. One colleague may have just returned from a strength session. Another might be joining from an airport between competitions. Someone else might be analyzing sponsor data mere hours before competing in a world-class event. This is what it looks like to lead a company where a significant portion of the workforce comprises elite women athletes."
"Our team includes a current WNBA player, a Canadian two-time Olympic runner, a nine-time U.S. waterskiing champion, a former NWSL soccer player, and a two-time Paralympic gold medalist in sitting volleyball. Others have competed professionally in pro tackle football and track and field (including pole vault). Twenty-six percent of our team even have Wikipedia entries (and no, I'm not one of them). While some team members have retired from sport, many still train and compete at the highest levels while simultaneously shaping our business strategy."
Parity employs many elite women athletes who balance training and competition with business roles, bringing high-performance habits to company operations. Team members include current and former professional, Olympic, Paralympic, and national champions across sports, and many hold public profiles. Athletes lead partnerships with major brands, manage a community of 1,200 professional women athletes, and create content and creative strategies for clients. Hiring athletes aligns with a mission to close income and opportunity gaps for women athletes and shapes talent decisions. Athletic experience contributes skills in operating under pressure, perseverance, adaptability, and collaboration that translate directly to business leadership.
Read at Fast Company
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