The article highlights an eccentric cosmetic testing method from the 1950s, where bald men served as subjects for lipstick trials. This unusual practice aimed to evaluate the product’s durability, vibrant color, and skin reactions effectively. The smooth surface of bald heads allowed for clear visibility of lipstick marks, leading to more accurate measurements. Renowned photographer Yale Joel documented this quirky procedure for LIFE magazine, resulting in memorable snapshots that showcase the unconventional approach to cosmetics testing in that era.
Back in the 1950s, a quirky method for testing lipstick involved bald men as subjects, allowing scientists to evaluate lipstick durability and safety.
The peculiar choice of bald volunteers was due to their larger, smoother heads, which prominently showcased lipstick marks for accurate assessment.
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