Snapchat and TOGETHXR launched Snap the Gap, a groundbreaking partnership aimed at addressing the gender gap in sports media exposure and earning potential. This content accelerator program is designed to help emerging women athletes enhance their personal brands, expand their audiences, and generate sustainable revenue with Snapchat's creator tools. The initiative reflects a mutual commitment to empowering women in sports. Nine athletes, recognized for their exceptional skills and cultural impact, are selected to participate, providing them with resources and support to navigate the sports landscape effectively.
This partnership aims to address the persistent inequities in sports, particularly the gender gap in media exposure and earning potential for women athletes.
The Snap the Gap initiative is a content accelerator program designed to help emerging female athletes grow their personal brands and unlock revenue opportunities.
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