New poll explains why people fill out March Madness brackets
Briefly

As March Madness commences, a poll reveals that approximately 25% of Americans engage in filling out NCAA tournament brackets. While men's tournaments attract more participants, the interest in women's brackets is steadily rising due to increased viewership and financial investments in women's sports. Notably, 16% of U.S. adults participate in women's tournament brackets. The motivations behind this craze are largely competitive, with about 70% drawn by the thrill of winning or financial incentives, rather than allegiance to particular teams.
About 7 in 10 bracket participants are motivated by the glory of winning, potential monetary gains, or the influence of others participating.
The women's tournament is gaining popularity, but only 16% of U.S. adults fill out a women's bracket compared to 25% for men's.
Read at Fast Company
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