A UK study of 3,000 women who have played sports shows that 70% feel men find it easier to continue playing into older age. Participation in team sports diminishes sharply after 25, attributed to pregnancy, menstruation, menopause, and fewer male sports groups. Busy schedules (36%), work commitments (31%), and family responsibilities (30%) emerge as major obstacles. Over 77% of women report struggling to exercise regularly, indicating serious challenges at various life stages. AXA UK's 'Keep on Kicking' campaign aims to address these issues and promote involvement in women's sports.
Polling of 3,000 women revealed that busy schedules (36%) represent the biggest barrier to participating in team sports, followed by work commitments (31%) and family responsibilities (30%).
Seven out of ten women believe their male counterparts find it easier to continue playing sports as they age, highlighting a significant gender disparity in sports participation.
More than three-quarters of surveyed women (77%) struggle to fit in any exercise at all during some weeks, indicating a broader issue of maintaining physical activity.
The research emphasizes the impact of life stages, such as pregnancy and menopause, along with social anxiety as barriers to continued participation in sports among women.
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