Julianna Pena, the UFC women's bantamweight champion, believes that physical appearance plays a significant role in how fighters are perceived and treated. She acknowledges the UFC's business-driven focus, suggesting that attractiveness can enhance a fighter's marketability. Throughout her observations, Pena highlights attractive fighters like Carlos Ulberg and Nassourdine Imavov, indicating that their looks contribute to their overall appeal, alongside their skills. Pena emphasizes that society often favors good looks, which the UFC may acknowledge in their promotional practices, especially as they prepare for her title defense.
"At the end of the day, the UFC is running a business and everything goes down to business... you get treated better if you're better looking."
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