Sarina Wiegman's side, having won the Euro 2022 and reached the World Cup final, has boosted the visibility of women's football, feeding into significant engagement metrics. TV viewing figures reached a peak of 17.4 million, alongside ticket sales for Women’s Super League games. Ground upgrades and increased grassroots participation, resulting in doubled women and girls' teams, mark a substantial impact since the 2022 success. Research indicates a rise in young girls engaging with football, with a significant increase in club attachment highlighted by sports organizations emphasizing empowerment in the sport.
The continued progress of Sarina Wiegman's side, who won the tournament in 2022 and reached the World Cup final a year later, has led to another increase in engagement on a range of measures.
The Lioness effect has resulted in the number of women and girls' teams doubling - the biggest rise since the season after England beat Germany in 2022's final.
More than a third of the sample of 500 13-18 year old girls surveyed - 36% - are now attached to a football club, demonstrating increased engagement with the sport.
Rachel Buchanan, the brand and partnerships manager at Girls United FC, noted that grassroots opportunities are key to teaching girls about self-empowerment, highlighting the benefits of football for girls.
Collection
[
|
...
]