Periods and menstruation are progressively being normalized in society, reflected in social media. A TikTok video highlights a father and his son comfortably discussing purchasing menstrual products, showcasing a shift in attitude. Despite advances, negative perceptions linger, evidenced by comments about discomfort and embarrassment surrounding menstrual supplies. Historically, marketing has improved, seen in the use of red liquid in ads from as recently as 2020 in America. This progress is significant but reveals ongoing societal challenges regarding acceptance and openness about menstruation and women's health.
"Find it uncomfortable to get your wife pads? That's because your dad never normalized it with you," he said. "We're here getting pads for the wifey. Right buddy?"
Over the past decade or so, we've come a long way in normalizing periods. Do you know the first time a menstrual product used red liquid to demonstrate its products? 2017! (Well done, Bodyform!) Do you know the first time that was done in America? Not until 2020! (Well done, Kotex.)
„My MIL was horrified I had a pack of pads on the bathroom shelf where my husband could see them," one person wrote in the comments. "When I told her that he bought them for me she almost had a heart attack..."
"I dated someone who thought a period was gross," groaned a third. "Such a turnoff."
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