"When I started, they'd done a first season. They didn't have the connection with the F1 teams yet, but it was all building up to that. We're still in the building phase, but we've gone from essentially a racing series that, in 2023, raced at tracks that were not related to F1, [almost] behind closed doors, [with] some that were done with other sports events,"
"The commitment from F1 is really clearly shown in giving us that time on the track, allowing us to host our guests here in the Paddock Club, utilizing the incredible broadcast facilities, and access to the fans. So, as opposed to all the women's sports leagues like WSL, WNBA, I don't have to build my own stadium. The advantage is enormous, and that's something we really try and capitalize on."
Ada Lovelace Day celebrates women's achievements in STEM while highlighting F1 Academy's role championing female talent on and off track. F1 Academy launched in November 2022 to help young female drivers progress toward higher levels of competitive racing in Formula 1. Susie Wolff became CEO in March 2023. The series moved from non-F1-linked events in 2023 to racing alongside F1, gaining track time, Paddock Club access, broadcast resources, and fan exposure. Those F1 connections reduce the need for separate infrastructure, help add value to race weekends, and aim to convert existing F1 fans into Academy supporters.
Read at IT Pro
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