The article examines whether the traditional language used to describe wine constitutes a form of cultural colonialism. It highlights that the tasting notes common in wine criticism are largely derived from Western experiences, which may not resonate universally. Winemaker Adam Casto poses insightful questions regarding other cultures' diverse experiences with flavors unfamiliar to Western palettes. The discourse is further informed by Gordon M. Shepherd's book "Neuroenology," which explores how personal experiences shape taste perception, prompting a reevaluation of wine tasting methodologies inspired by individual backgrounds and sensory experiences.
"What about someone raised in a place that has 10 different types of bananas, all of which taste completely differently, or 20 types of citrus?" wonders Adam Casto.
"The brain creates the taste of wine and how each individual's personal experiences in the world shape their perceptions," says the late neuroscientist Gordon M. Shepherd.
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