"Which is one of the reasons that Bobin trekked up to Paris this week, to check out the growing array of zero- and low-alcohol drinks - predominantly red, white, rosé and sparkling wines from around Europe, South Africa, Australia and New Zealand. Those products rubbed shoulders with established producers and distillers of all things alcoholic at a major international trade show for the wine and spirits industries."
"With slogans championing "no alcohol, no regrets, no consequences" and encouraging consumers to "drink different," producers of so-called no/low beverages are aiming to profit from changing tastes and habits, in particular those of young adults more mindful of alcohol's harms. In the United States, fewer Americans are reporting that they drink alcohol. In other major international markets, a growing no/low industry is chipping away at booze's hegemony."
Justine Bobin, a French Muslim teetotaler, finds social interactions in France often centered on wine, beer and other alcoholic drinks, making abstinence challenging. Bobin visited a Paris trade show to sample a growing array of zero- and low-alcohol wines and sparkling products from Europe, South Africa, Australia and New Zealand exhibited alongside established producers. Producers employ slogans like "no alcohol, no regrets, no consequences" and "drink different" to appeal to younger adults more mindful of alcohol's harms. Declining drinking trends in some markets and rising no/low demand are prompting industry shifts and policy measures, including vineyard removal incentives and corporate adjustments.
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